Built in minutes

Content management

Everything measured

Lead identified (data + IP)

Scale with governance

Content packaging

Deliver Personalized Experiences

© 2021 Folloze CONFIDENTIAL

Promo areas

Rich Experience for a Modern Buyer

Top Level Messaging Banner

Variety of CTAs/Forms

Branded Sharing

Leading content asset

Content hierarchy

Multiple Logos option

(ABM and Partner use

cases) On brand creative

New! Planned for Sep 3

side by side section

Cutting edge content viewer (video hosting, 120 file types, links, articles)

© Folloze 2021

Event Marketing

Public Sector Industry Marketing

Regional/Field Marketing Conversation based Campaigns

ABM with Sales Customer Newsletters

Executive Engagement

Customer Nurturing via Sales

Partner Marketing

Entire Digital Journey: Variety of use cases

Every interaction, Every individual, Insights for Marketing and Sales

© Folloze 2021

Account Engagement

Content Performance

Campaign/Board Analytics

Content Engagement

© 2021 Folloze CONFIDENTIAL

Folloze for Sales: collaborative campaigns on behalf of sales

Integrated with

Content Intelligence Center

● Content Recommendations and personalization

● Self Managed - no content manager required

● Collaboration around content across the organization

● Import from external content repositories

● Deep Analytics

© Folloze 2020

Personalization Studio

● Drag and Drop tool

● Create advanced content personalization taxonomy

● Leverage data services (firmographic, etc.)

● Content personalized by business attribute or labels

● Enhanced with AI based content promoter

Folloze Personalized Experience

Ads

Marketing email

Sales outreach Orchestrated

or ad hoc

Direct mail

Orchestrated sales campaigns

Social (LinkedIn)

Events Website

Individual Identification (typically outbound motion)

Account Identification by IP third-party data source (typically inbound motion)

Full-funnel Personalization Strategy

Key messaging why should I care?

Key action what do you want me to do?

Key content what do you want me to see?

(account-specific or role-based)

Content package can I consume things my way?

(any asset type, any format)

Key takeaways what do you want me to remember?

Account Experience (1:1) or (1:Few)

Co-branding Awareness

1:Many Experiences (Industry, Persona, Topic)

Role and Industry Based Messaging & Creative What are my benefits?

Role and Industry Content Why is this relevant to me/my company?

Role and Industry Value prop. what do you want me to remember?

Data Services

● Full personalization for inbound and outbound flows

● A robust infrastructure to enable to plug in any data service providers and extent to intent data partners

Content Organization, Management and Publishing

Drag & Drop editor Organization in multi level

hierarchy

Scheduling Trigger Based gating

Tagging (organization, search and recommendations)

Analytics

Campaigns Dashboard Content Performance

Measuring every interaction to deliver powerful analytics Identity model allows to identify individual people

Board/Campaign Individual interaction (views, sessions, time, CTAs,...)

Marketing and Sales Orchestration

Sales2

Receives campaign for approval

Edits target list (optional)

Edits email (optional)

Marketing1

Uploads target list

Defines email

Customer3

Approve

Seller’s mailbox (Outlook,

gmail)

Customer Driving Business with Personalized ABM

5x more engagement / account

50% CXO engagement in target accounts

ABM and personalization for events

Marlowe fenne Senior Manager of ABM